China video app seeks funds at US$25 billion value before US IPO

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China video app seeks funds at US$25 billion value before US IPO
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Kuaishou is an important part of Chinese social media giant Tencent’s strategy to compete against ByteDance who owns TikTok. FMTNews

HONG KONG: Chinese start-up Kuaishou is considering going public in the US to bankroll its expansion in short videos and fend off competition from TikTok owner ByteDance Inc, according to people familiar with the matter.

One person said Kuaishou also weighed the option of going public this year. The video startup is raising more than US$1 billion at a US$25 billion valuation in a pre-IPO round mostly from Tencent, one of the people said. Tencent has devoted a lot of resources toward building a library of short and mini video offerings – key to retaining user attention and boosting advertising revenue – but has yet to catch ByteDance.

Tencent President Martin Lau said during an August earnings call that short and mini videos would be a key vertical for expansion.

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