China’s online influencers under scrutiny after fake story sparks public outrage

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China’s online influencers under scrutiny after fake story sparks public outrage
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Their parenting styles have left deep emotional scars, compounded by their disapproval of my hobbies and career aspirations. My mother's controlling behaviour really affected my sense of self-worth and individuality.

Top influencer Xu Jiayi faked a story about finding a boy’s missing homework in Paris. - PHOTO: SCREENGRAB FROM BILI BILI via The Straits Times/ANN

The move was sparked by the case of 29-year-old top influencer Xu Jiayi, who went by the handle Thurman Maoyibei on Douyin, Kuaishou and Xiaohongshu, and had a combined 40 million followers on these Chinese social media platforms. Hangzhou police later established that Ms Xu had worked with a colleague to buy the homework books and shoot the scripted videos. Her accounts have now been shut down.

Mr Li said that since the crackdown, he has found that several accounts with more than one million followers have deleted some of their videos, even though these may not be sensational and false content, like the Paris homework case. Other recent incidents included a vlogger who pretended to drink “urine” at a public hospital in Yunnan and filmed the reaction of workers there. The hospital called the police and the vlogger was detained for 15 days for “disrupting public order”.

She had pretended to be an orphan who had to drop out of school to support her four siblings, shooting hundreds of videos in the countryside of Sichuan province while selling supposed local produce such as walnuts.

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