China launches anti-addiction drive to protect its short video-loving youth

Smartphone-enabled entertainment from social messaging, gaming, live-streaming and short video has become a bigger part of the lives of China’s youth.

— SCMP

China’s Internet regulator has introduced anti-addiction trial projects on some of the country’s most popular short video platforms as part of its attempts to assuage public concern that excessive consumption of such content is hurting the health of the country’s young. Under the “guidance and organisation” of Cyberspace Administration of China, China’s widely used short video platforms, including Douyin, Kuaishou and Huoshan, have for the first time rolled out in-app anti-addiction systems for youth, according to a Thursday notice published on the administration’s official website.

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