A new generation of Chinese designers is currently redefining the “sustainable power behind fashion.'
There are numerous social and labor issues behind the growth in buying secondhand clothing and upcycling. In 2018, the recycling rate of used clothes worldwide was low, within China at only 0.1 percent. Now the global average recycling rate for used clothes has risen to around 15 percent, but in China it is still less than 10 percent.
Feng, who has collaborated with many international brands and recently has teamed with Estée Lauder to launch a makeup collection inspired by her Fujianese heritage, used this as inspiration for her fall 2023 collection, recycling fabrics from previous seasons and piecing them together in a sustainable and symbolic way.
In front of the flagship store of the Reclothing Bank there is always a recycling bin that tells pedestrians who donate used clothes that these clothes will be “reborn” in the hands of the designers.As a leading sustainable fashion lifestyle brand in China, Reclothing Bank William Shen, who launched his brand Christopher Raxxy only three years ago, marked his successful debut at Milan Fashion Week with his fall 2023 collection and received good reviews. For him as well, Chinese cultural traditions play an important part in his creative process. He applies traditional techniques — like bamboo weaving and traditional paper-cutting — with iconic visuals, such as the Great Wall, in the design of his high-end down jackets.
In addition, more and more designers have become the advocates of “high fashion.” They strive to create a piece of high-quality fashion that is almost like a piece of art with minimum carbon emissions. When the product is purchased, they hope it can be worn for ten years. “To make and purchase a piece of clothing that can be worn for ten years is in itself is environmentally friendly,” Hua said.
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