“Avatar: The Way of Water” continued its uneven box office career in mainland China with a fourth weekend at the top of the charts. The film earned $16.5 million (RMB114 million) between Friday and…
The film earned $16.5 million between Friday and Sunday, according to data from consultancy Artisan Gateway. That represented 55% of the weekend’s nationwide cinema revenue total.
It is a total that only a few weeks ago seemed unlikely and ticketing agency Maoyan, has revised its forecast for the film’s likely final total upwards to RMB1.5 billion or some $225 million. The Chinese government’s subsequent decision to remove most of its anti-COVID controls was initially read as a further fillip for the film. But as health measures were scaled back, the disease was allowed to rip through the population. That caused some folk to stay away from cinemas, while others enjoyed their new-found freedom.
Its weekend revenues halved on the second weekend , but then rebounded strongly over the weekend of Dec. 30, 2022-Jan. 1, 2023. Third weekend revenues in China were $36.3 million.
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