Chicken prices will increase in SA, but not too much

To date, chicken accounts for two-thirds of meat consumed in South Africa.

Poultry price increases are expected to ease in 2024 following high hikes for the past two years.

Without erasing the possibility of new disease outbreaks, which might impact the price outlook going forward, Louw adds consumers can expect lower feed prices that will improve margins for producers, which could stimulate supply. This is if all things remain equal. “In July this year, Brazil experienced a case of New Castle disease and although it was an isolated incident, trade was suspended for 21 days,” adds Louw. Louw says there are at least 400,000 tons of chicken being imported from Brazil each month, which makes Brazil the key exporter servicing the global market. In 2023, South Africa alone exported more than three-quarters of chicken from Brazil.

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