OpenAI is adding a new set of search features to its flagship product ChatGPT, escalating the artificial intelligence startup’s challenge to Google.
The option, called ChatGPT Search, will let the chatbot’s users search for timely information much as they would on the web and get responses with in-line attribution to news publishers and other data sources, OpenAI said Thursday.
OpenAI’s enterprise and educational customers will be able to get access to the features in the coming weeks and free users sometime in the coming months. Perplexity, a rival AI search startup, is now in early talks to raise funding at a $9 billion valuation, Bloomberg previously reported. While ChatGPT has previously included some citations in its responses, the new search feature shows summaries of sources and preview images more prominently.
OpenAI said it incorporated feedback from publisher partners for ChatGPT Search about how the chatbot decides which articles are most relevant as well as determining the summary length and quotations for articles. The company also wants to ensure its search product is useful for people looking for information beyond hard news.
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