ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution
Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertisers on the precipice of major disruption in the largest and most mature digital advertising channel. But the only certainty is that disruption is coming, and quickly. Everything else—even the fate of the open web—is up in the air.OpenAI's ChatGPT was an immediate success, gaining 1 million users within five days of its release, per data.ai .
More users are trying Bing thanks to its GPT-4 integration, but they haven't made a permanent switch. As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior. It's unclear how the market will support search ads in a conversational interface. Monetization of AI-assisted search answers isn't as straightforward as that of conventional search engine results pages. Right now, there are more questions than answers—and quite a few concerns.
AI-enabled search will likely reduce publisher site traffic, with major consequences for programmatic. Chatbot interfaces for search engines are designed to answer complex user queries that would usually result in the user clicking on one or more links. Smaller monetizable audiences would be a huge problem for publishers and advertisers alike.
Despite the hype, consumers are dubious about AI-assisted search. Almost half of US adults are interested in AIpowered online search, according to a February 2023 Morning Consult survey. But Ipsos found that only about a quarter trust search results generated by AI. There have been enough public blunders to justify any uneasiness.to purchase the full report directly from Insider Intelligence and use code CHATGPT100 for $100 off.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
5 free ChatGPT and generative AI coursesUnleash your creativity and dive into the fascinating world of AI-powered conversation and generative models to master the art of ChatGPT and Generative AI. Don't miss this opportunity to level up your AI skills!
Read more »
Why We're Worried about Generative AIListen to this episode from Science, Quickly on Spotify. From the technology upsetting jobs and causing intellectual property issues to models making up fake answers to questions, here’s why we’re concerned about generative AI.
Read more »
Summarize a Story in 10 Seconds with ChatGPT or Bard | HackerNoonLearn how to quickly summarize any text with ChatGPT Summarize and become more productive. - chatgpt textsummarization
Read more »
Elliptic integrates ChatGPT to bolster crypto risk detectionCrypto risk management firm Elliptic has integrated ChatGPT into its intelligence and research operations to amplify accuracy and scalability in detecting crypto threats. Meanwhile other crypto firms are finding mixed results with utilizing ChatGPT.
Read more »
The Driving Force Behind ChatGPT | HackerNoonInspired by living beings, reinforcement learning teaches machines (or agents) to gather positive rewards and avoid negative ones in their environment. - chatgpt ai
Read more »
Tesla Will Have Its 'ChatGPT Moment' With Full Self-Driving Cars, Says Elon Musk - CleanTechnica(AI) involved in Full Self-Driving (FSD). Musk pointed to the recent popularity of ChatGPT, adding that FSD
Read more »