Why that influencer you follow on Instagram has suddenly become more valuable to brand marketers, and what it takes to become an influencer yourself.
has had over nine million views. “You could say I am in the business of being mom,” she says with a laugh that belies her business acumen.
“We believe that everyone can influence somebody, regardless of audience size,” says Monica Merrill, creator of an influencer marketing app called Brands prioritize trust, too. Influencers aren’t sophisticated Madison Avenue agencies, but they are creative, scrappy, and can operate like independent production shops for brands that are comfortable surrendering control.
Location shoots for TV ads and online video are impossible to produce when studios are closed, and on-screen talent and production crews can’t travel. Media planning is suffering from a lack of new video ad content to slot and schedule. Plus, the lack of new network entertainment and sports content to draw viewers has created unprecedented opportunities for independent content creators.
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