Charter has a plan to keep customers from cutting the cord, and it involves Helen Hunt, Gabrielle Union and Jessica Alba
Charter Communications Inc. is betting the reboot of a show that last aired in 1999 can help solve a 2019 problem: getting customers to keep paying for a traditional pay-TV bundle.
The cable operator will air brand-new episodes of the 1990s NBC hit “Mad About You” this fall as part of an investment in original scripted programming—a first for Charter, which makes most of its revenue selling internet, TV and phone plans to residential customers under the Spectrum name.
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