At Chanel’s Paris show models were inspired by the villa Noailles.
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Virginie Viard’s spring collection emerged as a sun-drenched ode to liberty and movement, inspired directly from the villa’s gardens. With Gigi Hadid leading the pack in flip-flops, the stalwart was stripped of its typical high-brow allure, grounding Chanel styles in an earthy, relaxed summer vibe. This was Viard's Chanel: clothes that seemed relaxed and with nothing to prove. It felt as if she, herself, after four years at the creative helm of the maison also was saying she too had nothing to prove either.
Viard’s Chanel feels less about dazzling the onlooker and more about connecting with her. It’s this very authenticity, a blend of luxury and everyday resonance, that is setting her apart. While Lagerfeld’s Chanel was an aspiration, Viard’s is becoming a reflection. In making Chanel relatable, she’s not only navigating but is redefining her space.
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