Margot Robbie, Kristen Stewart, Snoop Dogg and more came to Paramount Studios for resort 2024.
Viard visited California for the first time when Karl Lagerfeld showed his Chanel cruise collection in Santa Monica in 2006. It was love at first sight, and she’s vacationed here several times since, including a recent trip that had her driving Highway 1 to Big Sur. “J’adore,” she said of the dramatic coastal landscape.
A lifelong film fan, Viard’s started her career working as a costume designer in the late 1980s. “I was more inspired by the girls,” she said when asked about the matinee idols hanging on her walls as a teenager. “Nastassja Kinski in ‘Tess’ was one,” she said referencing the Roman Polanski-directed 1979 film based on “Tess of the D’Urbervilles.” “For me, maybe that’s why I started doing film.”
At next week’s Cannes Film Festival, Chanel will be part of Maiwenn’s “Jean du Berry” film premiering opening night, Tuesday, with costumes by Jürgen Doering and Viard. They were inspired by 18th century dress and vintage Karl Lagerfeld Chanel from the 1980s and ’90s that was itself inspired by the story of Louis XV’s last mistress. Criss-crossing the generations, once again.
“Every year, we’re supporting one, two, three movies. And it’s not just about costume, it can be about more than that. And cinema is just one component of creation,” said Pavlovsky. “It’s important to invest in creatives in this time of artificial intelligence. Because it’s about people and talent.”, Chanel’s biggest in the U.S.. which Pavlovsky pointed out is platinum LEED certified. “It was important in California to do the best we could do at the moment,” he said of the sustainability effort.
“For Karl and the Met, for 24 hours, we can stay quiet. Not more!” Pavlovsky laughed when asked about it. “This was part of the game, an invitation to play and contribute because of Karl. But the brand policy will not change.”
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