Fast-casual chains including Chipotle and Cava are testing digital drive-thru lanes to better compete with fast-food chains.
In the coffee category, more than 80% of newAs chains invest in mobile ordering and delivery, drive-thrus are an old-school way to provide customers with speed and convenience.As mobile ordering and delivery drive sales for convenience-seeking city dwellers, the drive-thru remains the fastest way to order a meal for most customers outside of urban centers. As chains that break the norms of traditional fast-food expand, they're looking to revamp the drive-thru in their quest for domination.
Laurie Schalow, a representative for Chipotle, told Business Insider this week that the chain is still epxanding the test and plans"to open several dozen of them this year." "Arguably, it will be the fastest way to [get] Chipotle — going through the Chipotlane," Niccol said in February.Chipotle isn't the only chain testing digital drive thrus. Up-and-coming fast-casual chain Cava is rolling out a digital drive-thru in Charlotte, North Carolina, later in April, CEO Brett Schulman told Business Insider this week.
"Early on, when we were opening in far-out suburbs or some other other suburban markets, we had people coming up so appreciative that we weren't another burger or a pizza place," Schulman said."Everybody loves a burger or pizza, right? But, there weren't a lot of options for people who wanted to eat more healthful on a regular basis. So, we applied that same thought to drive-thrus."Starbucks, especially, is doubling down on drive-thru locations.
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