The Council of Fashion Designers of America unveiled its very first NFTs on Thursday, ahead of the official launch on Dec. 12, as part of the organization’s broader metaverse initiative in honor of its 60th anniversary.
To create the digital collection, the CFDA worked with Brand New Vision, an NFT platform that specializes in fashion assets. According to Richard Hobbs, Brand New Vision’s founder and chief executive officer, the firm describes its work as “building the framework for fashion brands to navigate their way into the“It was a great privilege to work with the CFDA to turn the spotlight on American fashion designers both emerging and established to lead the way,” he added.
A teaser image for the CFDA’s metaverse exhibition, “Fashioning the Shades of American Design,” depicting curator Darnell-Jamal Lisby and CFDA CEO Steven Kolb , with featured looks from Anna Sui, Zac Posen, Norma Kamali, Off-White and Willi Smith.“Seeing the commemorative NFTs and first fashion metaverse exhibition come together so creatively provides us with a glimpse into future possibilities and continued innovation for our industry,” said Steven Kolb, the CFDA’s CEO.
“We have seen many European luxury brands playing in the metaverse so The Sandbox is thrilled to see some of the biggest names in American fashion enter the metaverse through a unique exhibit game experience in partnership with CFDA that takes our players through an iconic American fashion journey through the last 60 years,” said Arthur Madrid, cofounder and CEO of The Sandbox.
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