CES, the annual tech industry event formerly known as the Consumer Electronics Show, is returning to Las Vegas this January with the hope that it looks more like it did before the coronavirus pandemic.
, both of which have recently cut jobs and implemented hiring freezes after beefing up their staff during the pandemic. Other tech companies have also been tightening their belts and laying off workers amid concerns about the economic environment.
A: Yeah, for the last two years, the tech industry was booming. We’re seeing a recalibration now and as part of the recalibration, there are layoffs. But in terms of CES, the companies are coming big. And they’re going to be showcasing some of these solutions that were critical during the pandemic, and a lot of the solutions that have continued to change the way consumers live and behave. The momentum and excitement we’re seeing for the show hasn’t been impacted.
A: This is the shift. We’ve talked about how tech solves challenges in the world. But we’ve never had a theme at CES before. It’s always been about innovation and great products for the consumer. But for this show, you will be able to see the theme on the show floor and other places. For example, John Deere is showcasing some of their agricultural technology that really contributes to sustainability and access to food.
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