CES 2023: High-profile flops fill gallery at gadget fest

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CES 2023: High-profile flops fill gallery at gadget fest
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It includes a handset just for tweeting and a failed Apple stereo system.

Iconic product failures put on display at the CES consumer electronics show included a skin-toning face mask reminiscent of a horror film; eyewear embedded with therapeutic magnets and a model of failed 80s sports car DeLorean.

About 80% of new products launched every year fail, often because founders failed to assess whether people were really willing to spend money on what they were selling, according to Vardanyan. “If you can speed your process of understanding when something is not going to be successful, you can save yourself money in the long run,” he added.Flop show organiser Armenia-based Prelaunch specialises in checking potential demand for new products early in the creation process, according to its chief.

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