Days after CBS committed to expanding development from BIPOC, the company is teaming with the NAACP for a wide-ranging content partnership.
CBS logo seen at the CBS Television City Studio in Los Angeles.development from BIPOC, the company is teaming with the NAACP for a wide-ranging content partnership.
Under the deal, creative leaders from CBS TV Studios will work with the civil rights group to establish a dedicated team of executives and an infrastructure to acquire, develop and produce programming. The goal will be to produce premium content while also expanding the number of diverse voices telling inclusive stories that increase the visibility and impact of Black artists.
"An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” said CBS Entertainment Group CEO George Cheeks."There is no better partner than the NAACP — the preeminent civil rights organization in our country — to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.
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