EXCLUSIVE: Two days after the latest round of ViacomCBS post-merger layoffs, which was focused primarily on the entities within the CBS Entertainment Group, more details about the scope of the cuts…
He has been taking a new approach to the way marketing supports content across all CBS brands. As part of that, he has created new teams/units, such as Global Brand Strategy, Social Media, Brand Creative and Marketing Technology, and has brought in several new executives over the past several months: Ariel Parker as SVP, Global Brand Strategy, Greg Polcsa as VP Marketing Strategy and Eric Kuhn as SVP, Social Media Marketing.
“We are restructuring various operations at CBS as part our ongoing integration with Viacom, and to adapt to changes in our business, including those related to COVID-19. Our thoughts today are with our departing colleagues for their friendship, service and many important contributions to CBS.” Van de Beek was promoted to EVP and Creative Director, CBS Marketing Group, and Shefa to SVP of On-Air Promotion for CBS in 2010.
Van de Beek led CBS’ Entertainment Advertising and Promotion group responsible for all creative and production elements of the network’s marketing for CBS Entertainment, including on-air promotion, print, cable, online, digital, outdoor and radio. He joined the CBS Marketing department in 1999 as Executive Director, On-Air Advertising and Promotion. He was promoted to VP, On-Air Advertising and Promotion in 2003, and was elevated to SVP, On-Air Advertising and Promotion in 2007.
Shefa spearheaded the conception and production of promotional campaigns and spots. She was VP of On-Air Promotion for CBS since 2004, after serving two years as VP of On-Air Promotion at UPN. She first joined CBS in 1997 as Director of Affiliate On-Air Promotion and served as Director, Station Promotion, West Coast, for the network from 1998 to 2002.Subscribe to
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
CBS News Layoffs Trigger Farewell Notices, Words Of Praise For Longtime ReportersCBSViacom’s layoffs this week also impacted CBS News and CBS-owned affiliates, the latest fallout to hit news media amid the coronavirus pandemic. The layoffs were said to make up a single di…
Read more »
‘Clarice’: Elizabeth Klaviter Named Showrunner, Partners With Alex Kurtzman & Jenny Lumet On New CBS SeriesEXCLUSIVE: The Resident executive producer Elizabeth Klaviter has joined the newly picked-up CBS drama series Clarice, from Alex Kurtzman and Jenny Lumet, as executive producer/showrunner. Klaviter…
Read more »
John Krasinski tries explaining to furious fans why he sold ‘Some Good News’ to CBSThis is why John Krasinski sold 'Some Good News' to ViacomCBS.
Read more »
TV Ratings: CBS' 'Game On' Leads a Low-Scoring NightCBS' sports-themed game show GameOn drew the biggest primetime audience on the broadcast networks Wednesday night
Read more »
Harry Connick Jr. Hosts CBS All-Star Grammy Salute To Unsung HeroesCBS and the Recording Academy will stage a two-hour special honoring essential workers and hosted by Harry Connick Jr. United We Sing: A Grammy Salute To The Unsung Heroes will air on Sunday, June …
Read more »
John Krasinski explains why he sold 'Some Good News' series to CBS after backlash from fansA week after announcing the sell of his web series 'Some Good News' to CBS, John Krasinski explained the reasoning behind his controversial decision.
Read more »