CBS All Access is the new U.S. home of European soccer
The streamer’s parent company, ViacomCBS, has inked a deal with UEFA that is set to begin in August with the conclusion of the 2019-2020 season. As part of the pact, all games will stream live on CBS All Access, with some high-profile matches also airing on CBS networks.
The pact allows ViacomCBS to accelerate plans to pump more programming, particularly live sports, into the All Access streaming service. ViacomCBS CEO Bob Bakish hasabout his mandate to turn the $6-per-month service into a home for a broad content offering from the newly combined company, including programming from Nickelodeon and Paramount in addition to the CBS library and streaming originals.
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