Cathrine Jansson-Boyd, Ph.D., is a Consumer Psychologist based at Anglia Ruskin University, Cambridge, UK.
Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.
Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.Product price is not always straightforward as it affects consumers on a subconscious level even though most people believe otherwise. Product price is not always straightforward as it affects consumers on a subconscious level even though most people believe otherwise.The Surprising Reason Online Shopping Can Be Less Satisfying
Why are we more likely to be unsatisfied with online purchases? Not being able to touch products before buying them may be a factor. Why are we more likely to be unsatisfied with online purchases? Not being able to touch products before buying them may be a factor.
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