“Digital advertising has been a game-changer for me, enabling me to reach out to readers and monetize my content,” writes one Utah blogger. “Before implementing any law that could disrupt online advertising, I hope Congress will listen and consider this.”
Utah Sen. Mike Lee, right, joins Rick Larsen, President and CEO of the Sutherland Institute during a speaking engagement at the conservative public policy think tank on the University of Utah campus on Tuesday, Aug. 22, 2023.devoted to the planting and care of succulents, a popular type of houseplant. Thanks to various digital platforms like Google, Facebook and YouTube, I can educate people about these plants and earn a decent income through advertising.
I began posting pictures of different succulents on my blog, and the response was overwhelming. I created tips and tutorials on my blog andto share my knowledge on how to grow and care for succulents. My audience wasn’t very large, but I knew that people would find us if I could create great content. Advertising on Facebook was also a huge help. With just a small investment, we found new readers interested in our blog.
Policymakers may not realize how well the current system works for small bloggers and publishers like me. New laws likemight make it harder for me to make money selling ads. If Google and Facebook are forcibly broken up, that might mean I have to work with a dozen partners to reach the same number of advertisers, costing me time and money. That might be good for the other advertising platforms, but it’s bad for my business.
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