Forever banished from the ToyotaCanada Prius playbook is dowdiness; making its first appearance, in Prius guise, is sophistication: —via drivingdotca ToyotaPrius carreview
Forever banished is dowdy. Making its first appearance, in Prius guise, is sophistication. Looking more Italian than Japanese, the Prius is streamlined without silly wheel-arch covers, bigger without looking cumbersome, and more likely to get valet drivers to their feet when you show up at whatever happens to be your local trendy watering spot. Pictures do not deceive; the new Prius really is a good-looking car.
Wireless charging is standard, and there are cubby-holes galore. The interior materials are much improved, and there’s even the kind of ambient lighting that was, not so long ago, the sole purview of luxury cars. Even the faux leather for the seats is convincing. No longer austere, this Prius is a different animal from its predecessors.
As a combination of frugality and performance, the Prius has no match in the ICE world, save for its plug-in sibling, the Prius PrimeAll this goodness — bigger, more luxurious, and faster — comes at a price. The MSRP of the lowest-cost 2023 Prius is now $36,650. No, you’re not reading that wrong. That’s because the base model is actually an XLE which, by Toyota’s definition, is usually the second from the top of any model ladder. That’seven if the 2023 XLE is, as I said, bigger, more luxurious, and faster than the 2022 LE.Article contentDoesn’t want to sell you a Prius, with its 13.6-kilowatt-hour battery and 72-kilometre all-electric range — in SE guise — starts at $37,990.
So much so that — remember my rant at the beginning of this test? — come the next generation of Prius it willbe available as a plug-in. Unfortunately, that’s what happens when you give politicians honorary engineering degrees.
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