RM Sotheby’s will be offering the first production example of the model, of which only 26 were built.
, a low-slung model launched in 1951, was successful in competition, dominating NASCAR from 1951 to 1954. It featured a sleek design that was years ahead of its time, and was followed by a pricey compact model called the Jet that debuted in 1953.Nathan Deremer, courtesy of RM Sotheby’s.
Carrozzeria Touring’s patented Superleggera process entailed forming a thin steel-tube frame in the shape of the car, which was wrapped with aluminum panels to create a very lightweight body. The Italia used the Hudson Jet’s floorplan and cowl, negating some weight-saving benefits of other Superleggera designs. Still, with a curb weight of just over 2,700 pounds, the Italia was a featherweight compared to other Detroit iron.
The model’s posh interior features swiveling front seats as low slung as any Eames lounge chair. Red leather seatbelts, red carpet, and a red metal dash emblazon the cabin, which even features a radio as standard equipment. Its exterior is painted an Italian Cream as rich and luxurious as any vanilla gelato. Under the hood, the Italia is all, powered by Hudson’s 3.3-liter straight-six engine paired with a column-mounted three-speed manual transmission with overdrive.
, Ford’s Thunderbird, and a host of Chrysler-based Italian hybrids—like Dual Ghia—were already released, or looming on the horizon. With lagging sales and wanting a slim slice of the luxury-sports-car pie, the Hudson Italia was marketed by American Motors from 1954 to 1955 in a valiant attempt to attract attention to the marque.Nathan Deremer, courtesy of RM Sotheby’s.
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