Dametria Kinsley, Global Vice President at Cantu Beauty, shares more on her journey in the beauty industry, hopes for the future of Diversity, Equity, and Inclusion, and tips for the next generation of leaders in the realm.
With this experience, Kinsley notes: “change is a constant.” Therefore, in order for Cantu to evolve with the transition in the global beauty field and the expansion of consumers’ knowledge, she’s found it imperative for the brand to remain aware of trends and new industry insights. For example, Cantu has hired outside experts in the field of science and textured hair to dive deeper into areas like product formula enhancements.
The global vice president is also looking forward to how these insights will support all that will be launching by Cantu in 2023. This includes new product launches with refreshed packaging to help “customize Cantu for you,” she shares.As a leader in the industry, Kinsley’s hope is that one day there’ll no longer be a need for a “head of DEI” role as it would simply be embedded into the fabric of how organizations operate.
In Cantu’s world, before it was the organization it has become today, Kinsley expresses that all content was user-generated. “To be honest, that was all we could afford at the time but found it to be what the consumers wanted to see–real people that looked like them using similar products,” she shares.
All in all, Kinsley closes with an ode to the things her career journey has taught her: “find time for silence, stay curious, and never stop evolving.”
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