Cannes Diary: Is Masking Up the Biggest Fashion Faux Pas at the Fest This Year?

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Cannes Diary: Is Masking Up the Biggest Fashion Faux Pas at the Fest This Year?
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COVID protocols were everywhere at last year’s festival. This year? Not so much. For festgoers still on guard against the pandemic, attempts to avoid a super spreader event seem downright passe.

So I packed my trusty KN95s and some home tests in my suitcase along with my espadrilles as I got on a plane to attend an event that will draw more than 35,000 people from around the globe. What I didn’t expect was how dated my mask would feel once I landed here. At the opening night ceremonies, even as my paper ticket suggested wearing a mask and a voice over the P.A.

This year, the festival is requiring no proof of vaccination, no masking and no testing. There are buttons affixed to our festival credentials with cheeky quotes in French, and one reads, “Oh, was that you in 2021? I didn’t recognize you without the mask.” The message is clear — COVID is so last year.

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