When it comes to feeling left out by Ticketmaster’s Verified Fan system, fans just can’t shake it off
With this registration program, which is designed to keep bots and scalpers from scooping up tickets, a limited number of people receive
Like Cooper, 27-year-old social-media marketer Blair Rotstein thinks the registration program is dispiriting: “It’s great that Ticketmaster has added a layer of protection against scammers and bots, but in the process they’ve taken away a lot of the fan experience of trying to get concert tickets and a lot of our agency.”
Since Swift’s stadium tour kicked off on March 17 in Glendale, Ariz., many a famous person has been spotted at the concerts. The list of the celebrity Swifties includes Selena Gomez , Taylor Lautner, Shania Twain, Austin Butler, Emma Stone, Courtney Cox, Laura Dern, Jeff Goldblum, Emma Watson and Cameron Diaz.
Holdbacks, according to the U.S.-based non-profit Future of Music Coalition, is an industry term for live event tickets that are withheld from the inventory that’s made available to the general public. Concert tickets can be “held back” for fan club members, for local bigwigs, for placement on secondary markets and for friends, relatives and celebrity acquaintances of the artist.
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