MONTREAL, Aug 9 — A Canadian brewery has apologised for naming one of its beers after the Maori term for “pubic hair,” and not “feather” as it had intended, CBC reported. Hell's Basement Brewery in Alberta province launched its Huruhuru (The Feather) New Zealand pale ale two years ago,...
Screengrab from the Hell's Basement Brewery internet portal hellsbasement.com.
MONTREAL, Aug 9 — A Canadian brewery has apologised for naming one of its beers after the Maori term for “pubic hair,” and not “feather” as it had intended, CBC reported. Hell's Basement Brewery in Alberta province launched its Huruhuru New Zealand pale ale two years ago, using the Maori term they believed meant feather to reflect its light citrus taste for a summer brew.
But earlier this week Maori former TV personality Te Hamua Nikora posted a Facebook video to explain “huruhuru” was more commonly used in Te Reo Maori to refer to pubic hair, and said it would have been prudent and respectful to have consulted an expert on the language.
“We wish to make especially clear that it was not our intent to infringe upon, appropriate, or offend the Maori culture or people in any way; to those who feel disrespected, we apologizs.”Nikora has also called out a leather shop in the New Zealand capital Wellington, which was also named Huruhuru. — AFP
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