Canada Goose's CEO Dani Reiss said Friday that the retailer's recently opened experiential store in Canada is 'almost built for this environment.'
"Naturally, it is socially distanced," Chief Executive Dani Reiss told CNBC in a phone interview Friday afternoon, about the store. "There are not a lot of people shopping at once. It is an experience in a controlled way."opened the location in the CF Sherway Gardens Mall in Toronto late last yearThe entrance to Canada Goose's concept store is called "The Crevasse." The floor simulates cracking ice as shoppers walk forward.
The "Elements Room" inside Canada Goose's newest location, which allows shoppers to experience its products. The room will change depending on the season., with Covid-19 cases still surging in hot spots like Florida and Texas. A number of retailers, including Sur La Table, Neiman Marcus, J.Crew and Brooks Brothers, have been pushed to the brink and filed for bankruptcy during the pandemic.
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