The British company has also launched a new creative strategy that comes with a new brand expression: 'Intensity. Driven.'
This is the eighth time in the British sports car maker's 109-year history it has changed its logo, electing to retain the iconic wings design, first introduced in 1932. The updates are subtle but easy to spot: A deletion of the central line that swoops under the"Aston Martin" text and connects the two wings, and bolder lining across the board. Other than those two things, it's exactly the same. If you see any other differences, let us know in the comments.
The new design will make its first appearance on Aston's Formula 1 cars at the French Grand Prix this weekend just in time for the 100th anniversary of the brand's first Grand Prix entry. On the nose of each car will also sit Aston Martin's original"button" logo as a neat throwback. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
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