Maison Marché is creating a pop-up you can shop in your own homes—and introduces you and your friends to a few dozen independent or emerging designers in the process.
or Isla & White; the goal is to avoid redundancies and the frustration caused by the choice overload of e-comm sites with their daily new arrivals. With most of her customers at home, Easley is promoting items with relaxed silhouettes, joyful prints, easy care—i.e., no dry cleaning—and friendly price points, mostly in the $300 range. “My team and I are posting on Instagram, sending photos [via text], and trying to tell the brand’s story digitally,” she says.
Still, most of us would probably rather shop at a friend’s house than at the local mall. That goes back to Easley’s initial inspiration for Maison Marché: After years of working as a buyer and retailer—she co-founded Kirna Zabete and sold her half of the company in 2016—she became acutely aware of how our shopping habits were changing. “So many people I knew were not going into stores anymore, and they were just having this lonely experience of shopping online,” she says.
With the fate of department stores and physical stores in the balance, Easley’s nimble, ephemeral business model is primed for what comes next. “I feel really good about the Maison Marché model on the other side of this new world,” she says. “Unfortunately, I don’t think a lot of stores will be able to reopen, and I don’t think people are going to be jumping on planes to go shop in big cities soon. But they’ll be happy to go to a neighbor’s house down the street and shop globally there.
The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sara Evans Is Trusting God's Timing When It Comes to the Release of Her New Album Copy That'Maybe this is actually the best time for new music. Maybe this is a blessing after all,' Sara Evans tells PEOPLE
Read more »
I Had to Break Up With My Best Friend to Find Love'He was my constant, the one thing I knew I could always rely on. 'I don’t know if this is healthy,' said almost every single person in my life who felt his control over my happiness was too strong. I’d shake it off.'
Read more »
Listen to Sebadoh Play 'Brand New Love' and More in 2007Listen to Sebadoh play 'It's So Hard to Fall in Love' and 'Brand New Love' in 2007. (Yes, the songs Superchunk covered.)
Read more »
Oprah Recalls Discovering She Was Trending for False AccusationsThe businesswoman opens up about her past struggles with being falsely accused.
Read more »
I Keep Scrolling Past House Dresses on Instagram, and Hey, I Want In on This TrendShop the new and improved, easy-breezy house dress trend for 2020.
Read more »
Simon Property Group reopening more malls as more states reopen amid coronavirusProperties that have reopened have limited hours and are open 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m on Sunday to allow for overnight cleaning and sanitation.
Read more »