Will Elon Musk's Twitter takeover really doom the platform's advertising market? benpimentel spoke with an expert to find out.
Elon Musk spooked advertisers after he took over Twitter, especially after he upended the way the social network kept hate speech and other vile content out.
Their advertising revenue is huge. I think the real question is is Twitter’s financial structure at risk because it was losing advertising revenues apparently hand over fist. I have to tell you that Twitter still has 69 million average users per month, or something like that. Twitter doesn't really read it well, either. Twitter put out a notice saying they were bringing up some new content moderation policies that would improve your brand safety in what they call advertising adjacencies.
So, bottom line, it doesn't look like the turmoil has had a huge impact on Twitter’s advertising business.
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