'[We're trying] to create something that’s bigger than the music. A community, a movement.” —KygoMusic on his goals for Palm Tree Crew with manager Myles Shear Read his SXSW Billboard cover feature:
followed. Kygo calls it “an honor” to rework such classics and says he’s seriously considering doing an entire album of ’80s remixes.He has 3 billion on-demand streams in the United States alone, according to MRC Data, and has grossed $35.1 million across 43 shows dating back to 2014, according to figures reported to Billboard Boxscore.
Most recently, that has meant adapting Kygo’s release strategy, starting with his latest single, the sleek, disco-tastic “Dancing Feet” featuring Joe Jonas’ DNCE. Previously, Kygo’s music was kept tightly under wraps before its official release date, but “Dancing Feet” was teased for two months at festivals and in social media clips before dropping Feb. 25.
“In some ways, we’re opposites,” Kygo says. “Myles is a social butterfly. He loves running around networking. I think that’s fun as well, but maybe because I’m from Norway … I’m more of an introvert. I love to network and talk to people, but he’s at a different level.
Enter Margaritaville. Buffett and Kygo first met about five years ago at Aspen club Belly Up; Buffet’s son is a Kygo fan and wanted to meet the producer. “That was when I kind of realized how big Margaritaville is,” Kygo recalls. Buffett, for his part, saw parallels between his own career and Kygo’s, and was impressed by the producer and Shear’s “leap and the net will appear” attitude toward their business.
They’re endeavors of Palm Tree Crew Hold Co., an investment fund Shear and Kygo launched in 2020 with $7.5 million in funding. Palm Tree Crew Hold Co. now includes a cryptocurrency fund, PTC Crypto, that Shear says raised $20 million upon its 2021 launch; it’s focused on building blockchain technology and run by Shear’s brother, Brett.
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