Campaigners target London's V&A Museum over its use of the Sackler name

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Campaigners target London's V&A Museum over its use of the Sackler name
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Campaigners gathered at London's famous Victoria and Albert (V&A) Museum Saturday to protest against its display of the Sackler name.

Some members of the billionaire Sackler family are known for founding and owning Purdue Pharma, the pharmaceutical giant that produces Oxycontin — a prescription painkiller that has been widely blamed for helping fuel the U.S. opioid crisis.

The group of around 30 staged a five minute "die-in" to "honor the five people in the U.K. who die each day of an overdose." They called on the museum to take down the Sackler name, throwing dollars stained with red paint and empty Oxycontin bottles in the courtyard. Earlier this year, Sackler PAIN held a demonstration in New York's Guggenheim Museum, which also had a history of accepting money from the family. The museum in March confirmed to CNBC that it would no longer take donations from the Sacklers.

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