A California law signed last year to enact the strongest privacy rules in the country and regulate the online marketplace of personal data is caught in a tug of war between lobbyists who want to weaken it and consumer groups that say it doesn’t do enough.
State Sen. Bob Hertzberg displays his smartphone as he urges lawmakers to approve a data privacy bill during a Senate floor session in June 2018.
Testifying at a recent hearing before the House Energy and Commerce Committee, Roslyn Layton of the conservative-leaning American Enterprise Institute said California had already set the bar.Amid the flurry of activity, Assemblyman Ed Chau, who co-authored the law, has met with congressional allies such as House Speaker Nancy Pelosi , Sen. Kamala Harris and Rep. Zoe Lofgren in an attempt to prevent federal efforts from undermining the state law.
An unlikely leader in the state’s resistance to the Trump administration on tech, immigration and climate change policies, Chau, a business-aligned Democrat from Arcadia, rarely wades into the limelight. Both laws allow people to ask companies what personal information is collected about them and why, and request that their data be deleted. They include some protections to prevent discrimination against customers and require companies to obtain permission from parents before gathering personal data from children under 16.
Owners of small and midsize businesses say the cost of hiring additional staff to comply with the law will be a burden. To head off the potential financial hit, some businesses are seeking exemptions, including publishers that rely on personal data for ad revenue, gaming companies that use the information to prevent harassment and nonprofits that analyze it to meet fundraising goals.
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