Calbee Shrimp Chips have a cult following. Here's how it happened
When Cynthia Chen posted photos of rugs she’d crafted based on her favorite Asian snacks — Calbee Shrimp Chips among them — Twitter noticed.
Takashi Matsuo founded Calbee in 1949, during the devastating aftermath of World War II. He started the company in Hiroshima, his hometown, and had firsthand knowledge that the Japanese people were suffering from severe food shortages. with the 1955 creation of a wheat version of a Japanese rice cracker called Kappa Arare. It was a hit, and that success led Matsuo to develop other wheat-based snacks, one of which was Kappa Ebisen .
said, adding that Calbee Shrimp Chips were a staple in school lunchboxes. “Even adults [liked them]: I remember my grandparents eating them with us.”After establishing the product in Japan, the next step for Calbee was bringing the product to the United States, where in 1967 Matsuo exhibited the shrimp chips at the Fancy Food Show international food expo in New York. Japanese news outlets published positive reports with headlines like “Calbee’s Kappa Ebisen was a showstopper.
Nguyen isn’t loyal to any particular brand, but shrimp chips are nostalgic for her because her mother would always pick them up from grocery stores when she was growing up.There’s this special umami taste to it from the shrimp, and it’s always crispy even if you leave the bag slightly open for a couple of hours,” Nguyen said.
The chips have a cult following, and fans like to get creative with their consumption. Nguyen puts shrimp chips in sandwiches for added crunch. Katsunoi said people in Japan will mix soy sauce with mayonnaise and use that as a dipping sauce. Calbee America Inc. president Mio Sakata says a friend who is a French chef would freeze shrimp chips, add sriracha to the bag and shake itCalbee has since developed other product lines in Japan, including Jagarico potato sticks and Frugra granola.
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