Cable companies are betting that including mobile plans in their bundles will make it harder for consumers to quit their other services.
Cox Mobile, a new service that's available to all of its 5.6 million U.S. internet customers.
Mobile giants like AT&T, Verizon and T-Mobile still have the biggest reach for mobile plans. But cable companies have won some market share with competitive pricing and flexible plans,The cable operators partner with mobile companies to use their networks to serve their customers. Comcast's Xfinity Mobile and Charter's Spectrum Mobile all use Verizon's network. Altice has a deal with T-Mobile.
Pricey plans have been a factor in broadband's slowed growth, along with mobile companies improving their speed and quality of coverage., 45% of those who don't subscribe to a broadband at home said a reason was the monthly cost being too expensive and because their smartphone meets their needs.The new cable bundle is a rollup of broadband and mobile internet services, with Pay-TV as an offering that exists only for those still interested in paying for linear TV.
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