The drama actor brand reputation assessment involved several indices: participation, media, communication, and community
The drama ‘Lovely Runner’ may have concluded, but Byun Woo Seok’s popularity endures. According to the latest big data analysis of ‘drama actor brand reputation’ in June, Byun Woo Seok secured the top position.
This analysis considered consumer participation, media coverage, communication, and community indices. June’s data, which totalled 67,895,282, showed a 5.99% increase compared to May’s total. The brand reputation index was calculated by extracting big data, analyzing consumer behaviour, and classifying it into participation, communication, media, community, and social values, with assigned weights.
Byun Woo Seok is a South Korean actor and model who became famous for his leading role in the 2024 drama Lovely Runner. He began his career in modelling in 2010 and transitioned to acting in 2016 with a role in “Dear My Friends.”
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