The Byron Nelson golf tournament’s new name is official. The tournament’s name change is part of long-term sponsorship agreement announced Tuesday by The PGA...
“Today marks a significant milestone for both the Byron Nelson golf tournament and our beneficiary, Momentous Institute,” Tim Costello, Chair of Salesmanship Club Charitable Golf of Dallas, Inc., said in a news release “It was clear from our first meeting that CJ is dedicated to our shared commitment to strengthen mental health and education for children and families, is passionate about the game of golf and embraces the legacy of Mr. Nelson.
Since its 1955 inception as a sugar and flour manufacturer called Cheil Jedang, CJ has become an international conglomerate with $30 billion of annual revenue as of 2021, according to the company’s website, and it has extensive operations in the United States. One of America’s largest Korean communities is in northwest Dallas, and there are Korean-American enclaves in Carrollton and other North Texas municipalities.
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