The media entrepreneur Byron Allen has filed a second lawsuit against McDonald's Corp over the fast-food chain's alleged refusal to advertise with Black-owned media.
Byron Allen, Founder, Chairman and CEO of Entertainment Studios and Allen Media Group, speaks at the 2021 Milken Institute Global Conference in Beverly Hills, California, U.S., October 19, 2021. REUTERS/David SwansonIn a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.
Allen's case is in addition to his $10 billion federal lawsuit saying McDonald's ad practices amount to "racial stereotyping" that violated federal and California civil rights laws. Allen said in his own statement: "During the Black Lives Matter movement, hundreds of corporations made pledges to Black America.... McDonald's is one of those corporations that has lied and made false promises."
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Byron Allen claims McDonald’s refuses to advertise with black-owned media: suitThe lawsuit seeks $100 million plus punitive damages for McDonald’s alleged violation of a California anti-fraud law against making false promises.
Read more »
Allen Premium Outlets Shooting: Gov. Greg Abbott coming to Allen SundaySpeaking publicly for the first time since the tragedy, Gov. Abbott discussed the shooting and the changes he wants to he with Shannon Bream on FOX News Sunday.
Read more »
'Active investigation' underway at outdoor outlet mall in TexasAn 'active investigation' is underway at the Allen Premium Outlets in Allen, Texas, police said.
Read more »
McDonald’s faces new lawsuit over its advertising spending with Black-owned mediaThe lawsuit was filed in Los Angeles County Superior Court by companies owned by media executive Byron Allen.
Read more »
New reads by Black authors or featuring Black charactersThe Pima County Public Library has compiled a list of new release books by Black authors or featuring Black characters.
Read more »
‘Wu Assassins’ Star Byron Mann Joins Cast Of Korean Studio Showbox’s ‘Moral Hazard’EXCLUSIVE: Hong Kong-American actor Byron Mann (Wu Assassins) has joined the cast of Korean studio Showbox’s Moral Hazard (working title), alongside previously announced Korean stars Yoo Hai-jin (T…
Read more »