BWR, one of Hollywood's long-standing and high-profile public relations, marketing and events firms, once home to dozens of A-list actors and top talent publicists, has been shut down
BWR — one of Hollywood's long-standing and high-profile public relations, marketing and events firms, once home to dozens of A-list actors and top talent publicists — is no longer. The Hollywood Reporter
"Due to a variety of considerations, and the tremendous impact COVID-19 has had on the entertainment industry, we are combining our BWR brand into BCW Entertainment, effective immediately," BCW's Catherine Sullivan tellsin an emailed statement. "While several of our BWR colleagues remain with BCW in Los Angeles and New York to oversee key client business, sadly we have had to say goodbye to other members of the BWR team.
BWR's team, while once over flowing with talent, has weathered defections in recent years as publicists have left in clusters to form their own firms. It's a trend not unique to BWR but, rather, has been widespread in a competitive industry in which reps can often make more money on their own than feeding monthly retainers to a large conglomerate.
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