Personalized quizzes, written with the help of AI
in its money section. The company, which is owned by private equity firm Red Ventures, has since paused its use of AI tools and says it found errors in more than half of the articles written with the technology’s help.I want to share thoughts today on our strategy. As we continue to navigate through challenging times, our mission is more important than ever – to spread truth, joy, and creativity to the biggest, most diverse, most online audiences.
Build the premier platform for creative people to do their most inspired work, reach the most people, and live their best lives. The creative process will increasingly become AI-assisted and technology-enabled. If the past 15 years of the internet have been defined by algorithmic feeds that curate and recommend content, the next 15 years will be defined by AI and data helping create, personalize, and animate the content itself. Our industry will expand beyond AI-powered curation , to AI-powered creation .
We already have significant scale and growth opportunities from creator initiatives across the company; and with a new mindset and added focus, we are set up to win. Across BuzzFeed, Tasty, Complex Networks and more, we’re connecting brands with the best emerging talent and publishers across the Internet.
Next month we’re beginning to work with the first class of Complex Creators with over 15 new faces joining our roster of talent.
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