BuzzFeed says it will work with ChatGPT's creator to use artificial intelligence to help create content for its audience.
Jonah Peretti, the company’s co-founder and chief executive, told employees in a memo that they can expect “AI inspired content” to “move from an R&D stage to part of our core business.” Peretti elaborated that the technology will be used to create quizzes, help with brainstorming, and assist in personalizing content to its audience. BuzzFeed, for now, will not use artificial intelligence to help write news stories, a spokesperson told CNN.
recently used an artificial intelligence tool to help write stories. But the process did not go smoothly, with a number of articles ultimately requiring corrections. In a note published online Wednesday, Editor-In-Chief Connie Guglielmo apologized for the errors and said new processes had been put in place to prevent them in the future. But, Guglielmo said, the outlet will not shy away from using artificial intelligence moving forward. “The process may not always be easy or pretty, but we’re going to continue embracing it – and any new tech that we believe makes life better,” Guglielmo wrote.
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