BuzzFeed is shutting down BuzzFeed News because it is not able to turn a profit, according to a memo CEO Jonah Peretti sent to company staff Thursday. The digital publisher is laying off 15% of its…
sent to company staff Thursday. The digital publisher is laying off 15% of its employees, or about 180 people.HuffPost, which it acquired from Verizon in 2020In the memo, Peretti said, “I made the decision to overinvest in BuzzFeed News because I love their work and mission so much. This made me slow to accept that the big platforms wouldn’t provide the distribution or financial support required to support premium, free journalism purpose-built for social media.
Alongside the shutdown of BuzzFeed News, chief revenue officer Edgar Hernandez and COO Christian Baesler are leaving the company. BuzzFeed president Marcela Martin will assume responsibility for all revenue functions effective immediately. According to a BuzzFeed rep, there are ongoing discussions about the future of BuzzFeedNews.com, but all of BFN’s work will be preserved and available within the BuzzFeed network. The company also is working to ensure any stories currently in the works from the BuzzFeed News team will be published and promoted on BuzzFeed properties as well.
BuzzFeed.com and HuffPost will be offering roles to a number of BuzzFeed News journalists to match areas where they’re interested in expanding coverage, the rep added. The spokesperson said that no jobs are being replaced by AI., BuzzFeed to incur between $7 million to $11 million in charges related to the layoffs.
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