Saudi tailor crafts the 'bisht', a traditional gown worn by royals and commoners alike, requiring a week of meticulous work
Local all the way: Malaysia has a history of promoting local products through campaigns to buy local products. — Bernama
For consumers like Noraina, buying local is more than just a preference; it’s becoming a practical response to rising import costs and global economic uncertainty. “In fact, there are many local products that are thriving, offering great value for money and impressive quality. Meanwhile, a couple of years ago, TikTok Shop Malaysia launched the #JOMLokal campaign, an initiative championing homegrown brands and products. It aims to increase visibility and engagement between Malaysian users and local businesses, fostering pride in domestic offerings through collaborations with government agencies and big-name influencers.
One major hurdle is limited visibility in retail and e-com-merce, where foreign brands dominate shelf space and online rankings due to larger marketing budgets, superior search engine optimisation , search engine marketing and higher advertisement spending. Indrani points out that many consumers also struggle to identify Malaysian-made goods due to a lack of clear labelling and retailers’ preference for highlighting imported products based on perceived demand.
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