WASHINGTON: US fast food chain Burger King apologised after one of its commercials featuring chopsticks drew global backlash.
Grilled: A giant hamburger model by Burger King is seen outside its restaurant in Shenyang, Liaoning province. The fast food chain apologised after one of its commercials featuring chopsticks drew global backlash. — ReutersUS fast food chain Burger King apologised after one of its commercials featuring chopsticks drew global backlash.
“The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion. We have asked our franchisee in New Zealand to remove the ad immediately,” Burger King said in an emailed statement on Tuesday. The commercial, uploaded to the chain’s New Zealand social media page, featured actors struggling to eat burgers with large red chopsticks to promote a Vietnamese-flavoured product, but social media users said the ad was culturally insensitive and played to stereotypes.In a similar episode last year, Italian fashion brand Dolce & Gabbana ran an ad in China depicting a Chinese model unsuccessfully trying to eat large portions of Italian food with a pair of chopsticks.
The ad, coupled with a slow apology, sparked outrage among Chinese consumers, and forced the brand to cancel a show in Shanghai.According to media reports, the company still feels the pain months after the firestorm, as A-list celebrities and social media influencers around the world continue to shun the brand. — Xinhua
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Burger King follows Dolce & Gabbana with chopsticks ad blunderThe ad was later deleted, and the company issued an apology.
Read more »
'Long Live the King', tweets crown princeZaid Ibrahim says government cannot blame rulers or rivals for reversing its stand on the Rome Statute.
Read more »
New Netflix series inspired by real-life teen drug king'Max' turned up one day at their offices when the series was still being shot after he heard his story had been picked up.
Read more »
Germany begins largest return of aborigine remains | The Malaysian InsightThe Five Continents museum has handed over the remains of an aboriginal ancestral king.
Read more »
‘Long live the King’, TMJ declares after Malaysia withdraws from Rome Statute | Malay MailKUALA LUMPUR, April 5 — “Long live the King,” Johor Crown Prince Tunku Ismail Sultan Ibrahim said today after the government announced its withdrawal from the International Criminal Court (ICC). Long Live the King. Demi Agama, Bangsa dan Negara. Daulat Tuanku. — HRH Crown Prince of Johor...
Read more »
King presents instruments of appointment to 10 High Court judgesThe appointments take effect today.
Read more »
Gardener changes mind, pleads guilty to insulting King on FBThe Sessions Court fixes April 26 for mention of a similar case involving customer service personnel TR Thurkai Devi.
Read more »
King attends race at Sepang International Circuit | Malay MailSEPANG, April 7 — Yang di-Pertuan Agong, Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, attended the Blancpain GT World Challenge Asia 2019 race at the Sepang International Circuit (SIC), here today. The King was welcomed upon arrival at 10.40am by SIC chief executive officer Datuk...
Read more »