Burger King’s secret weapon against McDonald’s
“You just can’t say ‘Whopper’ four times,” Curtis, Burger’s King’s president in the US and Canada, told CNN, recounting a conversation with the brand’s creative and marketing teams. “There’s got to be something more to it than that.” But the jingle, which does indeed say “Whopper” several times, is something of a hit. The song has over 3.5 million plays on Spotify.
The burger is “pretty much their best-selling, what they’re known for, product line,” said Andrew Charles, a restaurant analyst at Cowen, who is bullish on the turnaround Doyle, who became executive chairman in November of last year, is well respected by industry watchers after executing a triumphant turnaround at Domino’s \n \n when he was CEO of the pizza brand.
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