Brands will be hosting runway shows with no audience this Fashion Week.
in June this year. The new digital format will allow brands to showcase collections in whatever format they want, ranging from a virtual runway show all the way to a podcast. Milan Fashion Week will be hosting the first Milan Digital Fashion Week from July 14 to July 17 for the men's Spring 2021 collections, as well as women's and men's precollections for next spring.
The Camera Nazionale della Moda in Italy is set to unveil the full calendar of the mainly digital fashion showcase later this week. Its president, Carlo Capasa, stated in"Every one of the 35 or 40 brands showing is free to use their time as the designer wants; you can have a fashion movie, a virtual show, a physical show with a limited audience, something else — whatever the designer feels it's right to do.
As for Paris Fashion Week, the Fédération de la Haute Couture et de la Mode announced that shows from July 9 to 13 will also follow suit, and designers will be able to showcase their new collections solely through video formats.
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