Bulldog DM enters ticketed-livestream market with new pay-per-view platform
have had made headway taping into the demand created by the shutdown of concerts and events and the need to monetize streaming content., a former vp digital media and live streaming at AEG. At Bulldog DM, Petrocelli is expanding the company's own pay-per-view offerings with a new turnkey initiative to help artists sell tickets directly to consumers for their owned and operated websites.
Since the outbreak of the coronavirus, Petrocelli has"wanted to develop a solution that empowered artists financially but also strengthened their direct connection with fans while touring remains suspended." His resume includes working with"the most successful independent artist of all time,," who understood"the importance and significance of being able to directly engage and connect with fans," he says.
That doesn't mean he's bearish on the big streaming networks. For the new service, Petrocelli also worked to develop a multi-camera video platform for Instagram"using a proprietary tool instead of being relegated to Instagram’s camera-phone-only limitation," according to a press release. He's even created a “live studio in a box” kit which allows for higher quality, polished productions that he says can increase audience size and watch time"as well as more pronounced sharing of the experiences." The kit includes lighting gear, dedicated cameras and professional microphones; completed video is transmitted for encoding and processing to Bulldog DM via a pre-installed app, while the company also offers add-on services like set up, testing, encoding and simulcasting.
The technology was recently used by music lyric and database firm Genius for an interactive benefit concert headlined by
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