Amazon is reportedly getting into the wearables space. It would help the company learn more about customers and potentially corner the market on a demographic of older, sicker users.
making its own move in the space, Bloomberg reports, with a device that can discern the wearer's emotional state from the sound of his or her voice, among other things., like most tech companies, frequently tests ideas internally that never see the light of day.
But it's likely that Amazon will try, despite the competition and the challenges of developing new hardware. Here's why it's a no-brainer for the company.A wearable device would let Amazon collect new types of data about customers to target products and advertisements to them more effectively. Today, Amazon can theoretically collect lots of health data about its customers from their buying patterns. It sells over-the-counter medicines, glucometers and other health products via its marketplace. It could analyze dietary habits based on buying patterns at Whole Foods. And it has basic demographic information,But Amazon has no way to know about its users' habits once they stop shopping on Amazon or engaging with an Echo device.
Amazon's Alexa team recently announced that it is HIPAA-compliant, meaning it can work with health developers that manage protected health information. It would be natural to assume that doctors and therapists will someday be able to communicate with patients via Alexa,In a nutshell, that's because of privacy issues associated with a voice-activated device sitting in an open space.
Wearables such as wristwatches and earbuds don't have the same problem. Apple has repeatedly referred to its smartwatch as its
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