It offers new opportunities to incorporate interactivity, personalization, and adventure in your company’s interactions with customers.
, millions of players competed to find 200 digital candles , to gain entry to a raffle to win one of ten digital postcards created by famous designers.With the fusion of metaverse and physical environments comes the opportunity to gain new analytical insights into consumer behavior and experiences. As Treedis’s Lumbroso noted: “With metaverse-based applications, we can start to better understand consumer experiences, profiles, and behaviors.
” Being able to parlay insights from the virtual to the physical world, and vice versa, will become key to understanding consumer behavior and experiences for marketers, product designers, store planners, and CX professionals of all kinds.New discoveries, new adventures, new consumer insights — the metaverse presents a once-in-a-generation opportunity to reinvent the consumer experience across multiple industries.
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